About this project

A small tool with a bigger purpose.

Company Name Ideas helps founders create possibilities—and then make a thoughtful decision instead of accepting the first generated answer.

Why it exists

Naming needs imagination and judgment.

Generators are useful when a blank page feels intimidating. They make combinations quickly and can reveal a direction you had not considered. But a generated word cannot know your customers, legal context, ambitions or cultural associations.

That is why this site surrounds the tool with original guides. The generator supports divergent thinking; the articles support selection, testing and responsible checks.

  • Useful before clever
    Every page should help a founder take a concrete next step.
  • Original, not copied
    Examples are created to explain a method, not scraped from lists.
  • Honest about limits
    No generator can guarantee trademark, register or domain availability.
  • Accessible in three languages
    The core tool and guidance are available in English, Dutch and Spanish.
Who makes it

Created in Amsterdam.

Company Name Ideas is an independent web project created by Art and the City. We combine practical design thinking with small tools that help people begin creative work.

Questions, corrections or useful suggestions are welcome at hello@companynameideas.org.

Start with an idea, finish with evidence.

Create a longlist first. Then use the guides to find the name that genuinely fits.

Open the tool